AppsFlyer, a marketing measurement company, released a report on mobile app trends in 2024, which included iGaming apps. Below are the results.
The SaaS (Software as a Service) mobile marketing analytics and attribution platform AppsFlyer, which is regarded as one of the world’s leading companies in marketing measurement, attribution, and data analytics, has published its yearly retrospective of the mobile app trends of the previous year. Due to the increased use of Al in marketing and more sophisticated monetization techniques, the year saw a considerable increase in user acquisition, ad expenditure, and revenue. The results demonstrate the industry’s growing comprehension of how to adjust to the continuous shifts in the market.
Here, we'll concentrate on iGaming apps.
IAP (in-app purchases) revenue for iGaming was either very constant or slightly decreasing (for instance, Casino +4%). According to AppsFlyer, the growth in downloads of bookmaker apps for Android was 93%, while online casino app downloads grew by 102%.
Total mobile app ad spending grew by 5% year-on-year to $65 billion. At the same time, iGaming companies’ casino ad spend fell by 12%. Australia led the way in terms of iGaming ad spend growth (7%), while the US saw a nearly 7% decline. The biggest declines in ad spending were recorded in France (14%) and Japan (23%).
AppsFlyer used a sample of 35,000 apps and 140 billion downloads in its report.
