March Search Algorithm Update Announced by Google Will Cause Issues for iGaming Websites

The Core Update 2025, which started rolling out on March 13 and will be fully implemented in two weeks, has been verified by Google.

Google, an American multinational corporation and technology company that possesses the Internet search engine with the biggest market share worldwide, has confirmed the release of the Core Update 2025, which began rolling out on March 13 and will be fully implemented within two weeks.

Google makes big, comprehensive updates to its search algorithms and infrastructure many times a year. On its list of Google Search ranking adjustments, it notifies users when these occur and calls them “core updates”. Most websites generally don’t have to worry about core upgrades, and they might not even be aware that one has occurred. Nonetheless, some sites may see a negative shift in traffic that corresponds with a core update. This can happen to iGaming websites with the Core Update 2025.

Possible Consequences of Google’s Last Update Thus Far for iGaming Operators

Although experts caution about excessive volatility in search results, particularly for affiliate marketing and iGaming, the emphasis of Google remains on improving the quality and relevancy of information, as in prior updates.

The TopCasinoExpert editorial staff points out the potential repercussions, although the company doesn’t reveal the specifics of the ranking changes:

• Affiliate programs, bonus aggregators, and review websites can lose their current rankings, particularly if users don’t find the information valuable enough.
• Additional benefits in the search results will be available to licensed operators and highly trusted websites.
• Reduced exposure of websites with generated or poor-quality material.

Throughout the year, SEO specialists anticipate more alterations to the Google algorithm, which could result in fresh modifications to search results.