The fraudulent brands Amazon Slots and Amazon Slot Casino are using the images of Amazon founder Jeff Bezos and Italian influencer Xabi Lame in advertising campaigns on Facebook, Instagram, and Google. The operators offer a €1,500 welcome bonus and 200 free spins, using the Amazon logo and branding. Bezos and Lame are positioned as ambassadors.
A wave of eye-catching ads has circulated across social media in recent weeks, promoting a supposedly new gambling platform called Amazon Slots. With its polished branding, familiar color palette, and even alleged celebrity ambassadors—including Jeff Bezos and Khaby Lame—the casino looked shockingly legitimate at first glance. But beneath the sleek visuals and promises of “free spins” and “€1,500 no-deposit bonuses,” the truth was far darker: Amazon Slots isn’t affiliated with Amazon, Bezos, or Lame at all. It's a carefully engineered scam exploiting brand recognition, visual mimicry, and lax ad oversight.
The scam operated on a simple psychological principle: if it looks like Amazon, people will trust it. The ads used:
The level of detail made the platform appear credible—almost as if Amazon was quietly entering the online casino market.
But Amazon has no involvement in gambling operations, and neither Bezos nor Lame gave consent for their likeness to be used.
In countries like Italy, where the scam was discovered, this campaign is more than deceptive—it is illegal. Since the 2018 “Decreto Dignità,” the advertising of online gambling is strictly prohibited. Yet the Amazon Slots ads ran freely across platforms, often targeting Italian users with aggressive “bonus-heavy” promotions.
This raises fundamental questions:
The SiGMA investigation highlights a systemic failure: fraudulent operators can still pay for massive ad campaigns, especially if their creatives appear “professionally made” and feature influential public figures.
Using Bezos’ and Lame’s likeness without permission isn’t only deceptive—it’s identity theft.
Such misuse threatens reputations and can mislead millions of users worldwide.
Scammers benefit from the credibility of global icons, while the individuals depicted:
Legal consequences could extend not only to the operators behind Amazon Slots but also to the ad-hosting platforms that allowed the campaign to spread.
Amazon Slots isn’t an isolated incident. Industry experts warn that unlicensed gambling platforms routinely:
These “pop-up” casinos often rebrand, disappear, and reappear under new names—each time imitating trusted companies or celebrities to gain traction.
The Amazon Slots case simply reveals how sophisticated these scams have become.
For everyday users, the message is clear: trust visuals less, verify more.
Before signing up for any gambling platform, check:
For regulators and social media companies, this case exposes a structural weakness. Detection tools must evolve beyond keyword filters toward identifying:
Until that happens, scams like Amazon Slots will continue to thrive.
