BGaming’s new partnership with PokerStars marks a major step in the game developer’s global expansion strategy, bringing its diverse portfolio to one of the most widely recognized online platforms and underscoring both companies’ roles in shaping digital gaming content in 2026.
BGaming, a growing content developer in the online entertainment sector, has formalized a new content distribution partnership with PokerStars, one of the world’s most established online gaming platforms. The agreement is expected to boost BGaming’s visibility in key markets while broadening the variety of titles available to PokerStars users.
Under the terms of the deal, PokerStars will integrate BGaming’s full portfolio of digital games into its content lineup. This includes a broad range of interactive titles spanning multiple genres and styles, and will expose BGaming’s content to a significantly larger global audience.
The alliance is part of BGaming’s broader strategy to expand its footprint in regulated markets and strengthen its position as an industry leader in creative content. BGaming’s portfolio is organized across distinct worlds — offering casual, classic, and entertainment gameplay experiences — and will now be made available through PokerStars’ well-established platform.
For players and observers of digital gaming, this partnership signals a continuing trend toward consolidation of content across major platforms. By making BGaming’s titles accessible to PokerStars’ audience, the agreement leverages the strengths of both companies: BGaming’s diverse game portfolio and PokerStars’ expansive reach.
Olga Levshina, Chief Commercial Officer at BGaming, said the collaboration would “provide massive exposure for BGaming” and support growth in core markets. She emphasized the importance of working alongside established operators to bring a wider array of content to users worldwide.
BGaming is a content provider known for its range of online entertainment products, including video games designed for a variety of audiences. With a focus on player feedback and engagement, the company has built a portfolio of more than 150 titles spanning casual and classic formats, as well as more interactive entertainment experiences.
Over recent years, BGaming has pursued a strategy of strategic partnerships and market expansion. Its focus has been on increasing its presence in regulated markets and adapting its portfolio to meet diverse player preferences. Integrations such as this one with PokerStars are seen as a continuation of that strategy, helping the developer reach new regions and audiences.
PokerStars, owned by a major global entertainment group, is best known as one of the largest online platforms dedicated to poker and related digital gaming experiences. With a history dating back more than two decades, PokerStars has built a reputation for hosting a wide range of online games and tournaments and for reaching millions of users worldwide.
While poker remains at the core of its identity, the platform has increasingly incorporated additional content to appeal to a broader user base. Partnerships with content providers are part of that evolution, allowing PokerStars to diversify its offerings while maintaining its position as a leading platform in online gaming.
This latest collaboration reflects the company’s ongoing efforts to refresh and expand the entertainment options available to users, and underscores PokerStars’ commitment to staying competitive in an evolving digital landscape.
Analysts see this agreement as part of a broader trend in which content creators and platform operators collaborate more closely to meet demand for diverse digital experiences. As consumer preferences evolve and regulatory frameworks continue to shift globally, partnerships like this one may become increasingly important for companies looking to grow their presence and diversify their service offerings.
Both BGaming and PokerStars have signaled that they view this deal as a meaningful step forward, with potential benefits for players and the broader digital gaming community.
