After Allwyn’s previously established collaboration with Formula 1, the deal with McLaren Racing intends to raise the UK’s top lottery operator’s worldwide brand awareness while encouraging ethical gaming.
With both being UK-based, McLaren’s F1 team and Allwyn, which is spearheading innovation to revolutionize lotteries and casual gaming, have inked a global collaboration agreement. The arrangement comes after Allwyn’s multi-year contract with the highest division of international open-wheel single-seater formula racing was revealed earlier last week. Initiatives for responsible iGaming and fan interaction will be the main topics of the partnership. As a result of the agreement, McLaren’s race cars and driver overalls will bear the Allwyn logo for the upcoming Formula One season.
Previously, Allwyn has sponsored sports, such as the Peace Race cycling tour, which it continues to fund. McLaren, which won the 2024 Constructors’ Championship and thrilled all those who had faith in them when pre-season odds were released by betting operators, has a sizable global fan base, giving Allwyn a chance to interact with more people. At the same time, many F1 enthusiasts also enjoy online casino gaming, making platforms like Top Mobile Casinos, a natural extension of the entertainment ecosystem.
Last week, McLaren Racing unveiled the MCL39 at Silverstone Circuit, where it made its track debut with a bold geometric camouflage appearance in black and papaya hues.
The British motor racing team held a commercial filming day in anticipation of the 2025 FIA Formula 1 World Championship after a successful 2024 season in which McLaren added to their illustrious history with a ninth FIA Formula 1 Constructors’ Championship. At the birthplace of British motor racing, Lando Norris and Oscar Piastri shared driving responsibilities.
On Tuesday, February 18, McLaren will unveil their livery for the 2025 Formula 1 World Championship. As McLaren’s important partners continue to assist the team on and off track, some of the biggest brands and organizations in the world will be featured in the design.
